Samsung 55" The Serif HDR 4K UHD Smart QLED TV

Designed by the Bouroullec brothers, The Serif is a 55-inch 4K QLED TV that functions as a stylish piece of furniture rather than just a screen. Its unique "I"-shaped profile and detachable floor stand allow you to place it anywhere in the room, looking beautiful from every angle—front, back, and sides. Featuring an anti-glare Matte Display and Quantum Dot technology, it delivers a brilliant, reflection-free picture in any lighting, while the flat top bezel doubles as a shelf for your phone or small decor.

Why You’ll Love It:

• 360° All-Round Design: The iconic "I" profile and detachable stand allow you to place the TV freely in the center of any room.
• Anti-Glare Matte Display: Enjoy 4K QLED picture quality with a special screen coating that drastically reduces reflections and glare.
• NFC & Ambient Mode: Tap your smartphone on the TV frame to instantly stream music or display exclusive art patterns when the screen is off.